Publikationen von Prof. Dr. Holger Müller (Marketing)

Monographien

[N=1]

Müller, H. (2005). Laborgestützte Experimente in der Preisforschung – Eine vergleichende Analyse preisorientierter Kaufsimulationen, Dr. Kovac, Hamburg.

[N=18, Qualitätsranking VHB_3.0: 3xA, 6xB, 8xC, 1xD]

Müller, H., Richter, T., Gischer, H. (2022): Prize Decoys at Work 2.0: Does Frame Equivalence Replicate Asymmetric Dominance Effects in Risky Choices on Lotteries? Marketing ZFP - Journal of Research and Management, 44(4), 13–21. (VHB-Ranking 2.1: C)
Richter, T., Müller, H., Gischer, H. (2020): When Measuring the Same Leads to Different Conclusions – A Critical Review of Measures Applied to Assess the Degree of Competition in Banking Systems. Credit and Capital Markets, 53 (1), 43–80. (VHB-Ranking 2.1: C)

Lichters, M., Müller, H, Sarstedt, M, Vogt, B. (2016). The compromise effect for durables. Journal of Business Research, 69(10), 4056-4064. (VHB-Ranking 2.1: B)

Müller, H., & Diels, J. (2016). Reversing the similarity effect in stock-outs – A new look at a renowned phenomenon in consumers‘ brand switching behavior. Psychology & Marketing, 33(1), 48–59. (VHB-Ranking 2.1: B)

Gischer, H., Müller, H., & Richter, T. (2015). How to measure the market power of banks in the lending business accurately: A segment-based adjustment of the Lerner Index. Applied Economics, 47(42). 4475-4483. (VHB-Ranking 2.1: B)

Müller, H., Schliwa, V., & Lehmann, S. (2014). Prize decoys at work – New experimental evidence for asymmetric dominance effects in choices on prizes in competitions. International Journal of Research in Marketing, 31(4), 457–600. (VHB-Ranking 2.1: A)

Müller, H. (2013). Zur Stabilität des Kompromiss-Effekts in Wiederholungsmessungen – Eine empirische Studie auf Basis verbesserter experimenteller Designs. Marketing ZFP – Journal of Research and Management, 35(3), 185–196. (VHB-Ranking 2.1: C)

Müller, H. (2013). The real-exposure effect revisited – How purchase rates vary under pictorial vs. real item presentations when consumers are allowed to use their tactile sense. International Journal of Research in Marketing, 30(3), 304–307. (VHB-Ranking 2.1: A)

Müller, H., Lehmann, S., & Sarstedt, M. (2013). The time vs. money effect. A conceptual replication. International Journal of Research in Marketing, 30(2), 199–200. (VHB-Ranking 2.1: A)

Diels, J. & Müller, H. (2013). Revisiting Tversky's trail – How money makes a subtle difference in similarity effect experiments. Psychology & Marketing, 30(6), 501–511. (VHB-Ranking 2.1: B)

Müller, H., Kroll, E., & Vogt, B. (2012). Violations of procedure invariance – The case of preference reversals in monadic and competitive product evaluations. Journal of Retailing and Consumer Services, 19(4), 406–412. (VHB-Ranking 2.1: C)

Müller, H., Kroll, E., & Vogt, B. (2012). To be or not to be price conscious – A segment-based analysis of compromise effects in market-like framings. Psychology & Marketing, 29(2), 107–116. (VHB-Ranking 2.1: B)

Müller, H., Kroll, E., & Vogt, B. (2012). Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings. Marketing Letters, 23(1), 73–92. (VHB-Ranking 2.1: B)

Müller, H. (2011). To bind, or not to bind subjects – On the framing of choices in compromise effect experiments. in: Makovec Brenčič, M. (ed.): The Day After – Inspiration, Innovation, Implementation, Proceedings of the 40th Conference of the European Marketing Academy (EMAC), May 2011, Ljubljana. (VHB-Ranking 2.1: D)

Müller, H., Voigt, S., & Erichson, B. (2010). Ermittlung von Zahlungsbereitschaften mittels monadischer Preis- und Kaufabfragen: Neue empirische Erkenntnisse. Marketing ZFP – Journal of Research and Management, 32(2), 117–127. (VHB-Ranking 2.1: C)

Müller, H., Kroll, E., & Vogt, B. (2010). Fact or artifact? Empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts. Journal of Retailing and Consumer Services, 17(5), 441–448. (VHB-Ranking 2.1: C)

Müller, H. (2009). Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter. Marketing ZFP – Journal of Research and Management, 31(3), 171–182. (VHB-Ranking 2.1: C)

Müller, H. (2005). Statische und dynamische Messungen des Preisempfindens. Marketing ZFP – Journal of Research and Management, 27(3), 185–196. (VHB-Ranking 2.1: C)

[N=2]

Tietz, C., Poscharsky, N., Erichson, B., & Müller, H. (2001). Vergleich führender Data Mining Methoden zur Cross-Selling-Optimierung von Finanzprodukten. in: Wilde, K. (Ed.): Handbuch Data Mining im Marketing, Vieweg, Braunschweig. 767–785.

Müller, H. (2007). Laboratory-based experiments in pricing research – A book note. Journal of Consumer Policy, 30(1), 69–70.